What’s your carbon footprint?

Around 62 trillion spam messages are sent every year – let that sink in

I get a lot of people telling me that e-marketing is cleaner and better for the environment; but is it? As with everything, the answer is “depends”.

I must confess to not having spent hours analysing the science but one US study I saw noted the following:

I must confess to not having spent hours analysing the science but one US study I saw noted the following:
Average carbon cost of sending a letter by mail: 29 grams
Average cost of a single email to a single recipient with no attachment: 4 grams
Cost of the SAME email with a 1MB attachment: 19 grams
If the email is replied to, forwarded, downloaded etc, this carbon cost goes UP
If you are looking at Video online it costs 0.2 grams of carbon per second.

SO my message is this:
Nothing is totally free from carbon usage and no single marketing strategy is 100% effective. Look at all your options and consider the ROI. If you are focussed on your carbon footprint, consider the cost of electronic media alongside the paper-based alternative to get a “return on carbon”.

Admail is here to help with your marketing needs. Call us on 0800 236 245 or click on the link below.

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Admail delivered flyers for my furniture business throughout a targeted area on the North Shore. Highly professional and responsive service with great advice on maximising my dollar to get the best exposure.

Kate O'Leary

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How do you ensure that my flyers are delivered to the right audience?

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