Knowing who your customer is has never been so important

EY has undertaken a fantastic study across 20 countries….

They did this to try and better understand what was most important to people since the outbreak of Covid….here’s a brief summary – people tend to fall into 1 of the 5 camps below depending on what is most important to them:

Affordability (32% of consumers): Living within their means and budget, focusing less on brands and more on functionality.
Health (25%): Protecting their health and that of their family, choosing products they trust to be safe.
Planet (16%): Trying to minimize their impact on environment.
Society (15%): Working together for the greater good, buying from organizations they find to be honest and transparent.
Experience (12%): Living in the moment to make the most of life, often making them open to new products, brands, and experiences.

So – “knowing your customer” now needs to include “knowing what drives their decision to buy your product or service”. This is obviously evolving however the message is clear – you need to better understand your customer than ever before to ensure your marketing message is well crafted.

Admail can assist with your marketing – we can provide data to help you identify your target market and then follow up with a targeted flyer delivery service. Get in touch today.

Admail provides a high integrity service; they proved to be very responsive and knowledgeable about the Auckland market. We will use them again.

Carson & Bird

Admail delivered flyers for my furniture business throughout a targeted area on the North Shore. Highly professional and responsive service with great advice on maximising my dollar to get the best exposure.

Kate O'Leary

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Distribution Specialists

FAQ

How do you ensure that my flyers are delivered to the right audience?

We listen to what you want and who your target audience is. We can use targeted strategies at Admail to ensure your flyers reach the right audience. We can analyse demographics, locations, and requirements to pinpoint your ideal customers. Our extensive local knowledge and data-driven approach mean your marketing material is delivered to those most likely to engage with your business.

What is the minimum number of flyers I need to order for distribution?

We offer flexible options to suit businesses of all sizes. There is no minimum number of flyers. You can order accordingly based on your business goals and requirements. Contact us with your requirements, and we’ll provide a tailored solution that fits your needs.

Can you help with the design and printing of my flyers?

Absolutely! Admail provides a comprehensive service that includes flyer design and printing. We can help you choose eye-catching designs that capture your brand's essence and print high-quality flyers that stand out. We handle everything from concept to delivery, ensuring a seamless process.