Flyer Distribution – Hot v cold leads – what does it mean for you?

Convert all of your hot leads, warm the cold ones

Where is your customer in the purchasing journey with you or any of your competitors? Ask yourself some of these questions when you consider any form of marketing – direct mail is no different!

1. Do I know who my customers are or could be?
2. Have they ever heard of my business or a competitor’s business ie do they know the industry I am in?
3. If they are knowledgeable about my industry, are they motivated to buy or just to learn more about my brand and products?

Depending on how much your customer knows and how ready they are to purchase, should dictate how you go about marketing to them. For example:

Cold leads are people who have no real knowledge of you or your products or don’t really have an interest in changing the status quo;
Warm leads are those who perhaps follow your social posts or newsletter, have previously visited your website etc
Hot or qualified leads are close to purchasing if not from you from someone else.

How you craft a direct mail message to the above customers will vary from (say) generic industry messaging for cooler prospects, to a much more targeted message with (say) a specific call to action discount coupon etc for hot prospects. If you don’t put this thought in upfront, you can waste a lot of time, energy and money marketing the incorrect message to the wrong customer segment.

THE MESSAGE: Advertising by way of Catalogue and Flyer Distribution works. Contact Admail NOW and kick-start your flyer distribution campaigns.

Admail provides a high integrity service; they proved to be very responsive and knowledgeable about the Auckland market. We will use them again.

Carson & Bird

Admail delivered flyers for my furniture business throughout a targeted area on the North Shore. Highly professional and responsive service with great advice on maximising my dollar to get the best exposure.

Kate O'Leary

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Print Media
Distribution Specialists

FAQ

How do you ensure that my flyers are delivered to the right audience?

We listen to what you want and who your target audience is. We can use targeted strategies at Admail to ensure your flyers reach the right audience. We can analyse demographics, locations, and requirements to pinpoint your ideal customers. Our extensive local knowledge and data-driven approach mean your marketing material is delivered to those most likely to engage with your business.

What is the minimum number of flyers I need to order for distribution?

We offer flexible options to suit businesses of all sizes. There is no minimum number of flyers. You can order accordingly based on your business goals and requirements. Contact us with your requirements, and we’ll provide a tailored solution that fits your needs.

Can you help with the design and printing of my flyers?

Absolutely! Admail provides a comprehensive service that includes flyer design and printing. We can help you choose eye-catching designs that capture your brand's essence and print high-quality flyers that stand out. We handle everything from concept to delivery, ensuring a seamless process.